Which of the following became an area of study for mass media scholars only in the early decades of the previous century?

a. Television
b. Newspapers
c. Radio
d. Books


c. Radio

Communication & Mass Media

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Research has shown a clear genetic cause for people?s levels of ethnocentrism

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following statements is an advantage of

extemporaneous delivery? a. It seems spontaneous but is well prepared. b. The language is very carefully chosen. c. It allows for more eye contact than any other delivery form. d. It can be difficult to make extensive last-minute changes in content. e. All of the above are advantages of extemporaneous delivery.

Communication & Mass Media

What type of conflict stems from differences in ideas, definitions, perceptions, or goals?

a. Nonconfrontational conflict b. Simple conflict c. Serial argument d. Pseudoconflict

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. According to Goleman, the ability to read the feelings of the opposition during a negotiation is critical to success. 2. According to Acuff, skilled negotiators tend to spend more than twice as much timeon long-term issues. 3. Skilled negotiators ask fewer questions than unskilled negotiators

Communication & Mass Media