Which of the following is a factor that will impact the growth of business intelligence in the future?
A) mobile devices
B) structured data sources
C) legacy systems
D) scarce data volume
A
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In terms of copytesting, the current thought by a number of marketing professionals is that the test:
A) favors affective approaches over rational approaches B) inspires creativity C) is necessary primarily because of the issue of accountability D) is not really useful, but necessary because of demands of creatives
If a stock's price is $20 at the beginning of a year and $17 at the end of the year, and it pays a dividend of $2 during the year, then the stock's current yield is ____ percent.
A. ?15 B. ?5 C. 5 D. 10
__________is compensation that depends on some measure of individual or group performance or results in order to be awarded.
A. Variable pay B. Merit pay C. Vesting D. Golden parachutes E. Perquisites
Which of the following items is NOT a reason for evaluating a website as a source of research data?
a. Some sites give only one side of a multi-sided issue. b. Sites often omit dates of origination or updating. c. Most websites are linked to other Internet sites. d. Many sites omit the author's name and/or contact information.