The effects of _____ are one of the most difficult audience variables to analyze given the rapid social changes in recent decades
A) gender
B) religion
C) age
D) affectional orientation
A
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______ occurs when members of one culture try to impose their ways of thinking or behaving on another culture.
a. Culture clash b. Culture war c. Cultural bias d. Cultural imperialism
Bob Woodward and Carl Bernstein are best known for their reporting on a presidential scandal that became known as
A) the Pentagon Papers. B) Watergate. C) Whitewater. D) the Iran-Contra Affair.
Which part of an advertisement should consist of a few carefully chosen words that set the tone for the ad and implicitly promise some reward to the reader for reading through the ad?
a) Headline b) Illustration c) Body copy d) Subhead
One drawback of argumentation is that changing belief or behavior through the
process of argument is time consuming. Indicate whether the statement is true or false