The firm's target capital structure should do which of the following?
A. Maximize the earnings per share (EPS).
B. Minimize the cost of debt (rd).
C. Obtain the highest possible bond rating.
D. Minimize the cost of equity (rs).
E. Minimize the weighted average cost of capital (WACC).
Answer: E
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In corresponding with customers, making statements such as, "Thank you for purchasing the most durable notebook computer you can buy" is
A) to be avoided in routine positive messages. B) a good way to build customer relationships. C) an important part of all negative responses to claim letters. D) insulting and self-serving, unless you include a check or a free product. E) most effective in an indirect message.
Which of the following is an example of geo-fencing?
A. Julie searched for product reviews online when shopping for a new refrigerator. B. While shopping at the mall, Adam received a text message for a 20 percent off coupon from one of his favorite stores. C. Brianna received an "award" for checking-in at her favorite restaurant. D. Tyler received an e-mail message about upcoming Black Friday deals. E. Tonya used the "like" button on Facebook when visiting the page of her favorite store.
________ involves creating new systems, resources, or processes to produce new goods or services and/or serve new markets.
A. Entrepreneurship B. Advertising C. Transporting D. Micropayment E. Profiteering
Studies cited in The Wall Street Journal's Career Journal suggest that duringface-to-face communication,38% of meaning comes from tone of voice.
Answer the following statement true (T) or false (F)