State the guidelines for preparing a specific purpose
What will be an ideal response?
It should (1) use words that refer to observable or measurable behavior; (2) be limited to a single idea; (3) reflect the needs, interests, expectations, and level of knowledge of your audience.
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Movable metal type allowed more effective exchanges of information among scientists and other scholars
Indicate whether this statement is true or false.
When your client suffers a public catastrophe that erodes consumer confidence in its brand, which course of action would you recommend?
a. CSR campaign with motivational objectives b. strategic PR plan highlighting the corporate history of excellence c. CSR campaign with reputational objectives d. retooling the organization’s mix of products
Which of the following scenarios best describes a fruitful speechwriting process?
A) There is a constant flow between information and ideas as the writer checks one against the other. B) The writer drafts his or her ideas and then gathers relevant information to validate them. C) The writer drafts the speech, line by line, word for word, from start to finish. D) The writer drafts the introduction & conclusion, establishing a set plan to follow.
Which of the following is true of Steve Duck’s Relationship Filtering Model?
a. It explains how people attempt to save face in relationships. b. It explains the process that relationships go through in the ending stages. c. It explains the process that relationships go through in the beginning stages. d. It explains the steps involved in grave dressing.