This national newspaper, launched in 1982, offered readers a "first-person" tone and enhanced graphic features that set it apart from its competition
A) The New York Times
B) The Wall Street Journal
C) USA Today
D) Newsday
Answer: C
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Answer the following statement(s) true (T) or false (F)
1. Today, the big question for marketers is whether to appeal to multicultural audiences, often known as specialty audiences. 2. Music as a form of storytelling is a staple in African American culture. 3. Most Latinos are not interested in picking their country-of-origin culture over American culture or vise versa. They want both. 4. Hispanic is really just a marketing term coined by the advertising industry which lumps together people of Latin American and Spanish heritage under one ethnic classification. 5. If your assignment is to reinforce brand preference among gays and lesbians, you have several options, including stereotyping.
Haile celebrates Christmas each year, while her husband, Pietro, grew up celebrating Hanukkah. During their first winter season together, the couple observed a common theme between both traditions, gift giving; cooked food that was representative of both traditions; and listened to jazz music rather than traditional holiday music. Which strategy does this best demonstrate for adapting communication?
A. Be mindful. B. Develop a "third culture." C. Ask questions and listen effectively. D. Become other-oriented.
According to your textbook, the following statement is an example of what type of fallacy?Of course we should use the latest innovations in testing for high-school students. If the testing methods are new, they will inevitably be better than older methods.
A. appeal to novelty B. invalid analogy C. bandwagon D. appeal to tradition E. false syllogism
A journalist wrote an article against an NGO, portraying it as incompetent. Because of this, corporations stopped their donations, and it resulted in huge losses for the NGO. Which element does the NGO have to prove to be successful in the libel suit against the journalist?
a) Damages
b) Publications
c) Identifications
d) Faults