Answer the following statement(s) true (T) or false (F)
1. Today, the big question for marketers is whether to appeal to multicultural audiences, often known as specialty audiences.
2. Music as a form of storytelling is a staple in African American culture.
3. Most Latinos are not interested in picking their country-of-origin culture over American culture or vise versa. They want both.
4. Hispanic is really just a marketing term coined by the advertising industry which lumps together people of Latin American and Spanish heritage under one ethnic classification.
5. If your assignment is to reinforce brand preference among gays and lesbians, you have several options, including stereotyping.
1. False
2. True
3. True
4. True
5. False
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Persuasive proof that addresses the values, faith, and feelings that make up our social character,and is most often expressed in traditional stories, sayings, and symbols, is known as
a. logos. b. pathos. c. ethos. d. mythos. e. telos.
A face-to-face conversation that Jasmine has with Christina would be called which of the following types of communication?
A. intrapersonal communication B. interpersonal communication C. group communication D. mass communication
One expert has estimated that as much as 93 percent of the emotional content of a speech is conveyed by
a. nonverbal cues. b. emotional intelligence. c. unintentional gestures. d. verbal cues.
As we interact with the generalized other, we learn which aspects of identity society considers important. Which of the following is emphasized in modern Western culture as key aspect(s) of personal identity and value?
a. race b. gender c. sexual orientation d. socioeconomic class e. all of the above