Observations and surveys in marketing research produce ____________________ data.
Fill in the blank(s) with the appropriate word(s).
primary
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According to the study by Mattila and Wirtz, putting scent and sound aspects of servicescapes at odds with each other actually enhances consumer impulse purchasing
Indicate whether the statement is true or false
Which of the following is true regarding the Sarbanes-Oxley Act?
A. It only applies to companies that make over $10 million in gross revenue. B. The act does not cover fraud via TV or radio. C. The act only covers a narrow range of corporate governance activity. D. Private companies are not included in this act.
Which of the following statements concerning a firm's degree of financial leverage (DFL) is correct?
A. The DFL affects the earnings before interest and taxes of the firm. B. The DFL is defined as the percentage change in net operating income that results from a given percentage change in sales. C. A lower DFL suggests that higher risk is associated with the firm's normal operating activities. D. The DFL directly affects the operating section of the income statement. E. A higher DFL suggests that higher risk is associated with the firm's mix of debt and equity financing.
In a service blueprint, the line of visibility separates:
A. Customer actions from backstage contact employee actions B. Onstage contact employee actions from support processes C. Backstage contact employee actions from support processes D. Onstage contact employee actions from backstage contact employee actions E. Customer actions from onstage contact employee actions