Brenda was planning a small dinner party, and had gone to a new specialty food store with coupons she'd found in the food section of the paper. At the store she also found a "buy one, get one free" deal, and a gift offered with the purchase of a particular dessert. She altered the menu as a result of the ________ and ended up spending less than she'd planned.
A. store atmosphere
B. packaging
C. in-store promotion
D. in-store demonstrations
E. product placement
Answer: C
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Which of the following is a true statement regarding Moonitz’s approach to ARS 1?
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Organizational culture is primarily learned through _____________________.
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