When there are so many competing television commercials that all lose impact, it is called ___________

Fill in the blank with correct word


ad clutter

Communication & Mass Media

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A major beverage company faced the ire of various groups and parents for contributing to childhood obesity by selling its sugar-rich products in schools

As a result, the company partnered with the American Beverage Association and the Alliance for a Healthier Generation to voluntarily shift to lower-calorie and healthier beverages in school vending machines. What is best illustrated in this scenario? a) Consumer activism b) Consumer boycott c) Product publicity d) Product placement

Communication & Mass Media

Drew introduced each of his main points in a similar manner: "First today I want to tell you about the reasons this happens." Later, "Second, it is important to remember what can be done."

Finally, "And third, I want to inform you how you can make a difference." Drew is using which kind of connection? A. Summaries B. Enumeration C. Questions D. Reviews

Communication & Mass Media

Define episode in interpersonal communication and give an example

What will be an ideal response?

Communication & Mass Media

A(n) ________ audience has little knowledge and a negative interpretation of the subject

a) voluntary b) captive c) favorable d) apathetic

Communication & Mass Media