Which publishers are associated with “yellow journalism”?
a. Joseph Pulitzer and William Randolph Hearst
b. Benjamin Day and James Gordon Bennett Sr.
c. James Franklin and his brother, Benjamin
d. John Knight and Harry Chandler
a
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Answer the following statement(s) true (T) or false (F)
1. Domino’s Pizza had its reputation damaged by a prank YouTube video posted by two employees. 2. Very little of the news originates with public relations practitioners. 3. A basic rule for being an effective political spokesperson is to “Tell the truth, tell it all, tell it early, tell it yourself.” 4. As of 2017, the Center for Responsive politics estimates there were more than 11,500 lobbyists registered to work in Washington, DC. 5. Public relations works only for the rich and powerful. It is ineffective in helping the poor and working classes.
Answer the following statement(s) true (T) or false (F)
1. Accuracy is the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement. 2. The goal of good media writers is strictly to provide entertainment. 3. The more mistakes we make in journalism, the harder it is to maintain trust with our audiences. 4. In the past, gatekeeping allowed media officials to determine what people would and would not see. 5. Just because a quick Google search reveals dozens of stories on a given topic, it doesn’t always follow that the information is true.
There are two stock issues for arguing factual propositions. The first stock issue asks: "What information confirms or denies the alleged relationship between the subject and the predicate of the primary inference?" What is the second stock issue?
(a) By what criteria is the alleged factual relationship located in a hierarchy of acceptable fact? (b) What techniques of reasoning should be used to demonstrate this relationship? (c) What are the consequences of accepting this relationship as probably true? (d) What hierarchy of acceptable fact does the relationship exist in?
To use language vividly, your textbook recommends that speakers employ
A. metaphor and rhyme. B. concrete words and quotations. C. imagery and rhythm. D. antithesis and parallelism. E. testimony and examples.