Yummy Peanut Butter created a new coconut-flavored peanut butter that it tested in a small number of representative cities. The company plans to use the results to forecast national sales and profits. Which of the following did the firm use?
A) controlled test markets
B) simulated test markets
C) standard test markets
D) ambush marketing
E) affinity marketing
C
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When analyzing the "T" in SWOT analysis, a manager might take note of
A. the firm's cash flow problems. B. a competitor's new product. C. employee absenteeism. D. strong corporate culture. E. high service levels.
An agent's fiduciary duty of loyalty to her principal can be eliminated by an agreement between the parties.
Answer the following statement true (T) or false (F)
Marketers for Alive!, a new sports energy drink, have hired teams of college students to encourage friends and classmates on campus to try the new product
The students have been directed by Alive! to promote the new drink without revealing that they are contracting with the company. Alive! is most likely to be accused of which of the following unethical marketing strategies? A) falsification B) shilling C) evangelist marketing D) viral marketing E) defacement
The closer the value of the sample correlation coefficient is to -1.00, the worse the predictive ability of the independent variable for the dependent variable
Indicate whether the statement is true or false