Describe three CRM technologies used by marketing departments.
What will be an ideal response?
Three marketing operational CRM technologies: List generators - compile customer information from a
variety of sources and segment the information for different marketing campaigns. Campaign
management systems - guide users through marketing campaigns. Cross-selling and up-selling. Cross-
selling - selling additional products or services. Up-selling - increasing the value of the sale.
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Ester Corporation manufactures one product. It does not maintain any beginning or ending Work in Process inventories. The company uses a standard cost system in which inventories are recorded at their standard costs. There is no variable manufacturing overhead. The standard cost card for the company's only product is as follows:InputsStandard Quantityor HoursStandard Price or RateStandard CostDirect materials1.9gallons$6.50per gallon$12.35Direct labor0.80hours$18.00per hour 14.40Fixed manufacturing overhead0.80hours$7.00per hour 5.60Total standard cost per unit $ 32.35The standard fixed manufacturing overhead rate was based on budgeted fixed manufacturing overhead of $168,000 and budgeted activity of 24,000 hours.During the year, the company applied fixed overhead to the
22,600 units in work in process inventory using the predetermined overhead rate multiplied by the number of direct labor-hours allowed. Actual fixed overhead costs for the year were $149,800. Of this total, $83,800 related to items such as insurance, utilities, and indirect labor salaries that were all paid in cash and $66,000 related to depreciation of manufacturing equipment.Assume that all transactions are recorded on the below worksheet, which is similar to the worksheet shown in your text except that it has been divided into two parts so that it fits on one page. The beginning balances in each of the accounts have been given. PP&E (net) stands for Property, Plant, and Equipment net of depreciation.?CashRaw MaterialsWork in ProcessFinished GoodsPP&E (net)=Materials Price VarianceMaterials Quantity Variance1/1$1,010,000$54,340$0$74,405$466,600=$0$0?Labor Rate VarianceLabor Efficiency VarianceFOH Budget VarianceFOH Volume VarianceRetained Earnings1/1$0$0$0$0$1,605,345When applying fixed manufacturing overhead to production, the Work in Process inventory account will increase (decrease) by: A. $83,800 B. ($126,560) C. $126,560 D. ($83,800)
Computer Works is a computer accessories manufacturer based in Brazil. All customers in South America pay the same freight charge, $20, when they order products from the company. All customers in North America pay a freight charge of $50
The company's pricing strategy is referred to as ________ pricing. A) basing-point B) FOB-origin C) freight-absorption D) zone E) uniform-delivered
An aging of a company's accounts receivable indicates that $4,000 are estimated to be uncollectible. If Allowance for Doubtful Accounts has a $1,200 debit balance, the adjustment to record bad debts for the period will require a
A) debit to Bad Debt Expense for $5,200. B) debit to Bad Debts Expense for $4,000. C) debit to Bad Debts Expense for $2,800. D) credit to Allowance for Doubtful Accounts for $5,000.
Agendas are viewed positively around the world
Indicate whether the statement is true or false.