Which of the following is a salesperson who works to develop long-term relationships with particular customers and may hold the title of "account manager"?
A) an order taker
B) an order getter
C) a missionary salesperson
D) a new-business salesperson
E) a technical specialist
B
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The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury brands such as Longines, Blancpain, and Breguet. Which target market strategy does this illustrate?
A) standardized global marketing B) concentrated global marketing C) differentiated global marketing D) psychographic global marketing E) none of the above
A tariff-rate quota
a. tends to result in a revenue effect. b. displays either tariff-like or quota-like characteristics c. is a single-tier tariff. d. is applied for many years continuously.
Hondo Co has total debt of $252,000 and stockholders' equity of $420,000 . Hondo is seeking capital to fund an expansion. Hondo is planning to issue an additional $180,000 in common stock, and is negotiating with a bank to borrow additional funds. The bank requires a maximum debt ratio of .75 . What is the maximum additional amount Hondo will be able to borrow after the common stock is issued?
a. $639,000 b. $852,000 c. $1,236,000 d. $1,548,000
Demand for a certain product is forecast to be 8,000 units per month, averaged over all 12 months of the year. The product follows a seasonal pattern, for which the January monthly index is 1.25
What is the seasonally-adjusted sales forecast for January?