As persuasive claims are granted willingly, a forceful, accusatory tone is inappropriate.
Answer the following statement true (T) or false (F)
False
Routine claims (possibly because of guarantees, warranties, or other contractual conditions) assume that a request will be granted quickly and willingly, without persuasion. Because you expect routine claims to be granted willingly, a forceful, accusatory tone is inappropriate. When a claim is routine, the direct approach is appropriate. See 6-3: Routine Claims
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Internal employees or external consultants who pose as customers in on-site visits, over the telephone, or online to determine how well customers are being served are known as ________.
A. mystery shoppers B. category captains C. lobbyists D. jobbers
Marketers can collect and analyze detailed information about consumer attitudes toward a brand from social media sources such as Facebook and Twitter
Indicate whether the statement is true or false
Which of the following statements is most likely true about radio as an advertising medium?
A) Radio advertising is typically quite expensive. B) Radio ensures good attention from the target audience. C) Radio offers very low audience selectivity. D) Radio prohibits the use of segmentation strategies. E) Radio advertising is characterized by good local acceptance.
Products that have a place in our everyday conversations are commonly known as
A) artifacts. B) brands. C) core competencies. D) collections. E) perceptual frames.