What does WIIFM stand for? What does it mean?
What will be an ideal response?
WIIFM stands for ?What?s in it for me?? It expresses the idea that people will pay more
attention to information that is directly relevant to them.
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Which of the following is NOT an example of intercultural communication?
A) between people of different genders B) between members of different races C) between people of different ethnic groups D) between members of a family
According to the Journal of Public Relations Research, one of the key attributes of competent public relations managers is
a) ability to solve problems. b) years of professional experience. c) seamless reporting to the top-level management. d) communication with customers.
Listeners can best help speakers who appear to be apprehensive by __________.
A. avoiding eye contact B. asking constructive questions C. challenging the speaker's claims D. making a joke during the speech to lighten the mood
When George shows Laura his speaking notes for an upcoming speech, she criticizes George for including supporting material and signposts in his outline. Who is right?
A) Laura is right because supporting material and signposts do not belong in speaking notes. B) Laura is right about the supporting material, but George is right about the signposts. C) George is right because supporting material and signposts should be included in speaking notes. D) George is right because all elements of a speech should be detailed in speaking notes.