Which of the following best describes how new information systems result in legal gray areas?
A) They work with networked, electronic data, which are more difficult to control than information stored manually.
B) They result in new situations that are not covered by old laws.
C) They are implemented by technicians rather than managers.
D) They are created from sets of logical and technological rules rather than social or organizational mores.
E) They are little understood by politicians or lawyers.
B
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In a statement of cash flows, the payment of a cash dividend on common stock outstanding should be classified as cash outflows for
A) operating activities. B) investing activities. C) credit activities. D) financing activities.
Marketers who design and offer new products and services to their existing customers are pursuing a ________ growth strategy.
A. product proliferation B. market penetration C. diversification D. market development E. product development
Concurrent engineering is a total quality management (TQM) technique which encourages designers, engineers, and product specialists to work independently to develop new products.
Answer the following statement true (T) or false (F)
The marketing researcher for Pooch Party, a manufacturer of toys for dogs, has noticed an increased trend in pet owners dressing their dogs in clothing. The researcher thinks there is a market for designer clothing for small and medium-sized dogs, but he's not sure if the segment is substantial. In this case, substantiality means the segment:
A. has enough special stores, magazines, and other outlets that it will be possible to direct advertisements at this group B. is large enough to permit a profitable market effort toward its members C. exhibits a response rate to marketing variables different from the rates of other segments D. is too large and needs to be reduced to a more easily identifiable and measurable size E. will be difficult to develop a product to match this group of buyers