Quality, features, and style matter more than price for items that the customer sees as different and wants to inspect.
Answer the following statement true (T) or false (F)
True
Heterogeneous shopping products are items the customer sees as different and wants to inspect for quality and suitability. For heterogeneous shopping products, quality, features, and style matter more than price. In fact, once the customer finds the right product, price may not matter as long as it's reasonable.
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The development of an effective survey instrument, such as a questionnaire or interview guide, is critical to obtaining reliable and valid data
Indicate whether the statement is true or false
________ is setting a few price levels for a product line and then marking all items at these prices.
A. Price lining B. Bait pricing C. Odd-even pricing D. Price following E. Price leading
Sanderlin Corporation has two manufacturing departments-Machining and Finishing. The company used the following data at the beginning of the year to calculate predetermined overhead rates: MachiningFinishingTotalEstimated total machine-hours (MHs) 5,000 5,000 10,000Estimated total fixed manufacturing overhead cost$26,500$13,500$40,000Estimated variable manufacturing overhead cost per MH$2.00$3.00 During the most recent month, the company started and completed two jobs-Job C and Job L. There were no beginning inventories. Data concerning those two jobs follow: Job CJob LDirect materials$12,500$8,200Direct labor cost$20,200$6,400Machining machine-hours 3,400 1,600Finishing machine-hours 2,000 3,000Assume that the company uses departmental predetermined overhead rates with
machine-hours as the allocation base in both production departments. The manufacturing overhead applied to Job L is closest to: (Round your intermediate calculations to 2 decimal places.) A. $11,680 B. $29,900 C. $17,100 D. $28,780
According to the engagement-shareholder value chain, high employee engagement drives high customer satisfaction, which in turn results in high customer loyalty, sales, profitability, and share price.
Answer the following statement true (T) or false (F)