According to the engagement-shareholder value chain, high employee engagement drives high customer satisfaction, which in turn results in high customer loyalty, sales, profitability, and share price.
Answer the following statement true (T) or false (F)
True
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With the ________, the consumer chooses the best brand on the basis of its perceived most important attribute
A) lexicographic heuristic B) conjunctive heuristic C) elimination-by-aspects heuristic D) availability heuristic E) representativeness heuristic
If a follower would like to see a certain type of behavior from his or her leader (that the leader is not exhibiting), then the follower should ______.
a. come right out and ask the leader for it b. manage up by role modeling such behavior c. manage sideways by role modeling that behavior to his or her peers d. “blow the whistle” on that leader
What type of persuasive message is being developed when you establish that a problem exists, and can show how your solution is effective?
A) Recommendations B) Request for favors C) Customer claims D) Sales messages E) Goodwill message
The biggest factor in motivation for sales representatives is enjoying sales as a career. This means that the best way for Aspen to build a motivated sales team is to:
A) teach employees to cold-call more efficiently B) implement a straight commission compensation plan C) offer cash bonuses for the top sellers each month D) provide all employees with the same benefits E) provide a mix of external and internal rewards