The major company doing television ratings in the United States is which of the following?

A. Warner Media
B. Nielsen Media Research
C. SRI Consulting
D. DBS Inc.


B. Nielsen Media Research

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. When a trending topic or hashtag is trending, it is key to make sure to jump on the bandwagon and be part of the conversation regardless of the situation 2. Researching a hashtag before engaging in a conversation is a key strategy to take. 3. Promotional ads and updates are successful especially for brand who are going for the hard sell. 4. Social care is part of the conversation piece of effective writing for social media. 5. A brand voice that is presented on social media does not need to be aligned with how the audience perceives it.

Communication & Mass Media

Personal concerns about how others perceive us are intensi?ed when we speak in public

Indicate whether the statement is true or false

Communication & Mass Media

You should choose a topic that you_______________.

a. think is funny b. do not care about c. know nothing about so that you can learn something new d. know something about

Communication & Mass Media

The sale of a book, its contents, and its characters to filmmakers, paperback publishers, book clubs, and merchandise manufacturers is called the sale of its ________ rights.

A. subsidiary B. managerial C. editorial D. outsource

Communication & Mass Media