A program that ties marketing to a charity in order to generate good will is called:
A) cause-related marketing
B) social responsibility marketing
C) marketing myopia
D) sponsorship marketing
A
You might also like to view...
Blanton Corporation purchased 35% of the outstanding shares of common stock of Worton Corporation as a long-term investment. Subsequently, Worton Corporation reported net income and declared and paid cash dividends. What journal entry would Blanton Corporation use to record the dividends it receives from Worton Corporation?
a. debit Investment in Worton Corporation Stock; credit Cash b. debit Cash; credit Dividend Revenue c. debit Investment in Worton Corporation Stock; credit Income of Worton Corporation d. debit Cash; credit Investment in Worton Corporation Stock
When Aurelia looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?
A. postpurchase behavior B. alternative evaluation C. purchase decision D. information search E. problem recognition
Edward L. Bernays for decades pointed to the absence of which one of the following as a major factor keeping public relations from being recognized as a profession?
A. Licensing D. Community recognition of the function B. Specialized education E. Codes of ethics and grievance boards C. Continuing education units
A violation in which an illness or injury may result but is unlikely to cause death would fit into the ________ category.
A. serious B. critical C. other than serious D. other than critical E. de minimis