________ is the computer-to-computer exchange of business documents from the retailer to the vendor, and vendor to retailer.
A. Collaborative planning, forecasting, and replenishment (CPFR)
B. Point of sale (POS)
C. Electronic data interchange (EDI) system
D. Automated replenishment system
E. Universal Product Code (UPC) system
Answer: C
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Suppose a State of New Mexico bond will pay $1,000 eight years from now. If the going interest rate on these 8-year bonds is 5.5%, how much is the bond worth today?
A. $651.60 B. $684.18 C. $718.39 D. $754.31 E. $792.02
The two types of output measures used to evaluate sales force performance are:
A) orders and accounts. B) time efficiency and sales calls. C) sales calls and expenses. D) orders and expenses.
While using integrated marketing communications, the communications process should start with a(n) ________
A) advertising strategy B) competitive-parity analysis C) long-term public relations plan D) audit of all potential customer touch points E) strategy for implementing a social media presence
Suppose a firm evaluates four independent investments using only capital budgeting techniques that consider the time value of money. Which of the following statements is correct?
A. The company should purchase the one project that has the highest internal rate of return (IRR). B. All of the capital budgeting techniques the company uses should provide the same accept/reject decisions. C. The company should purchase the project that has the shortest traditional payback period (PB). D. The company should purchase the one project that has the highest net present value (NPV); the other projects should not be purchased, even if their NPVs are positive. E. The capital budgeting techniques used by the company will always agree on which project should be ranked as the best one to purchase.