The motion picture industry introduced several gimmicks to counter television’s popularity. They included:
a) introducing technological advances such as full-color spectacles; b) concentrating on big-budget movies; c) developing new merchandising campaigns; d) filling motion pictures with explicit sex and graphic violence; e) all of the above
e
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Which of the following is not one of the seven steps in Pfeffer's (1992) model for applying power dynamics?
a. Predict what individuals' points of view are likely to be; how will they feel about what they are trying to do? b. Determine what external power bases you will contend with which of them will have the most influence in the decision? c. Determine which of the various strategies and tactics for exercising power are most appropriate; which are likely to be effective, given the situation you confront? d. None of the above
The rhetorical situation is a situation created by someone's speech
Indicate whether the statement is true or false
When members of a small group are introduced by a moderator and make individual presentations, one after another, on a common topic, they are giving a presentation using the ________ format.
A. colloquium B. forum C. oral report D. symposium
New video technologies that allow viewers to "talk" to programmers and content distributors while watching will produce ________ television.
A. interactive B. feedback C. satellite D. cable