Using gender, age, ethnicity, and income as market segmentation variables is the application of which approach?
A) demographics
B) psychographics
C) geographic
D) polygraphic
A
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The use of computer firewalls is an essential element of good internal controls for e-commerce
Indicate whether the statement is true or false
A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in
A. philanthropic marketing. B. marketing altruism. C. public relations marketing. D. cause marketing. E. societal marketing.
Horizontal analysis is used to reveal changes in the relative importance of each financial statement item.
Answer the following statement true (T) or false (F)
An acknowledgment by a bank that a sum of money has been received by the bank and a promise by the bank to repay the sum of money is known as a certificate of deposit
Indicate whether the statement is true or false