A system can only help a company sustain competitive advantage if the company continuously modifies and enhances it, creating a(n) _____ for competitors.
A. alliance
B. bleeding edge
C. standard
D. moving target
Answer: D
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________ is the adjustment of media plans to maximize their performance
A) Media buying B) Media optimization C) Media selection D) Media planning E) Media scheduling
The marketing mix is an assortment of tools that ________
A) marketers use to manage the consumer purchase process B) public relations agencies employ to conduct public opinion research C) marketers use exclusively to formulate MPR campaigns D) media outlets utilize to measure audience response E) consumers use to make online recommendations
The four most fundamental factors that affect the cost of money are (1) production opportunities, (2) time preferences for consumption, (3) risk, and (4) the skill level of the economy's labor force.
Answer the following statement true (T) or false (F)
Which of the following is a way to increase employee motivation by improving the P-to-O expectancies?
A. Measuring employee performance accurately and distributing more valued rewards B. Convincing employees that they will be able to accomplish the task C. Selecting employees with the required skills, knowledge, and motivation to perform jobs D. Providing sufficient time and resources to employees to perform the task E. Treating everyone equally by giving all of them the same reward