Using data to understand customers/clients and business operations to sustain and foster
growth and profitability is
A) easier with the advent of BI and Big Data.
B) essentially the same now as it has always been.
C) an increasingly challenging task for today's enterprises.
D) now completely automated with no human intervention required.
C
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According to the text, a basic rule of research is to examine secondary data first
Indicate whether the statement is true or false
______ is the system of knowledge, beliefs, values, attitudes, behaviors, and artifacts that we learn, accept, and use in daily life.
a. Worldview b. Background c. Demographics d. Culture
What is speech analytics?
A. The analysis of unstructured data to find trends and patterns in words and sentences. B. The analysis of recorded calls to gather information-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise. C. The analysis of unstructured data associated with websites to identify consumer behavior and website navigation. D. The analysis of text flowing across the Internet, including unstructured text from blogs and messages.
In target pricing, the target sales price is the ________
A) total product cost incurred in producing a product B) net profit desired by the company C) amount customers are willing to pay for a product or service D) price calculated by deducting the desired profit from the total production cost