Buyer's remorse, in which one makes a purchase and then regrets doing so, is an example of ________
A) anchoring
B) hindsight bias
C) self-serving bias
D) fundamental attribution error
E) cognitive dissonance
Answer: E
Explanation: Cognitive dissonance occurs when one's beliefs and behaviors don't match.
A common form of this situation is buyer's remorse, in which one makes a purchase and then regrets doing so–sometimes immediately after the purchase.
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Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package. Which of the following statements is not true regarding the use of color in selected countries?
A) The yellow color on Caterpillar's earthmoving equipment is acceptable worldwide. B) Packaging aesthetics are particularly important to the Japanese. C) The color white is associated with death and bad luck in some Asian countries. D) The red Marlboro color had to be changed in some Asian countries. E) The Chinese consider the color red to be lucky.
Toughones, a car part manufacturer, signed a contract to license computer software from Vizera Inc for $250,000. This software is to be used to keep track of inventory, accounts receivable, and other financial data
After the software was installed, the computer system worked, but it had a few glitches. Toughones refused to pay the full amount mentioned in the contract. To settle the dispute, the parties agree that $180,000 is to be paid as full and final payment for the software. Toughones paid $180,000 as agreed. What kind of agreement did Toughones and Vizera reach in the end? A) accord and satisfaction B) preexisting duty C) counteroffer D) mirror image acceptance
An ________ is a contract in which the original offeree pays consideration (usually money) in return for the original offeror giving consideration (time of the option period).
A. option contract B. executory contract C. auction contract D. implied-in-fact contract
Violators of the Sherman Act face the possibility of being sent to prison for violating that law
a. True b. False Indicate whether the statement is true or false