Which of the following are unique characteristics of interviews?

a. Structured
b. Balanced
c. Question-answer
d. Controlled


a. Structured , c. Question-answer and d. Controlled

Communication & Mass Media

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__________ news occurs when public relations professionals organize media events, such as rallies and demonstrations on topical issues

Fill in the blank with correct word

Communication & Mass Media

Identify the Nielson acronym PPL:

A. possible potential listener B. pretty popular listenership C. portable people meter D. all of these E. none of these

Communication & Mass Media

Interactive whiteboards can link to document cameras or computers with markup software, so that you can overwrite material and save your markups

Indicate whether the statement is true or false

Communication & Mass Media

A(n) ____ is used to find out what people think about a specific idea, product, issue, or person

A) focus group B) project team C) brainstorming group D) advisory group E) None of these answers are correct.

Communication & Mass Media