Identify the Nielson acronym PPL:

A. possible potential listener
B. pretty popular listenership C. portable people meter D. all of these
E. none of these


C. portable people meter

Communication & Mass Media

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There are more morning newspapers in the U.S. than afternoon newspapers

Indicate whether this statement is true or false.

Communication & Mass Media

A medium or method of communication is said to be "media rich" if it has all of the following characteristics EXCEPT

A. a focus on a mass of people. B. potential for feedback. C. the variety of language that communicators use D. several verbal and nonverbal cues that can be processed by senders and receivers.

Communication & Mass Media

Demographic characteristics, including age, sex, race, ethnicity, and religious identity are societal forces that influence communication

Indicate whether the statement is true or false

Communication & Mass Media

All of the following have been identified as goals of theory EXCEPT

A. understanding B. explanation C. reviewing D. social change

Communication & Mass Media