Identify the Nielson acronym PPL:
A. possible potential listener
B. pretty popular listenership C. portable people meter D. all of these
E. none of these
C. portable people meter
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There are more morning newspapers in the U.S. than afternoon newspapers
Indicate whether this statement is true or false.
A medium or method of communication is said to be "media rich" if it has all of the following characteristics EXCEPT
A. a focus on a mass of people. B. potential for feedback. C. the variety of language that communicators use D. several verbal and nonverbal cues that can be processed by senders and receivers.
Demographic characteristics, including age, sex, race, ethnicity, and religious identity are societal forces that influence communication
Indicate whether the statement is true or false
All of the following have been identified as goals of theory EXCEPT
A. understanding B. explanation C. reviewing D. social change