A husband and wife decide that they are each going to open their own business. The husband decides that he would like to set up a kiosk at the mall in which he will sell jam. The wife decides that she would like to set up a car dealership. While discussing the logistics of their individual businesses, the husband and wife try to decide how many different types of product they should offer in their stores. What would be ideal for each:

a. the number of choices of product will not affect sales
b. the wife should offer a large number of car choices whereas the husband should offer a small number of jam choices
c. both businesses should offer a large number of choices of product
d. the wife should offer a small number of car choices whereas the husband should offer a large number of jam choices


Answer: b. the wife should offer a large number of car choices whereas the husband should offer a small number of jam choices

Psychology

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