Answer the following statement(s) true (T) or false (F)
1. The easiest brand or product name to protect is a word, picture, or symbol that conveys little or no information about the nature of the products.
2. Trans-substantiation is a fancy word that says you can prove what you claim.
3. The world cola became generic when Coca-Cola originally placed the ® between the words, thus protecting Coca but setting Cola free.
4. When you are applying for a trademark, you will have a better chance of success if your brand has a unique spelling.
5. Public figures are protected from commercial use of their name or likeness without their permission. They can’t be used in ads or other materials unless they sign off. That includes dead celebrities.
1. True
2. False
3. True
4. True
5. True
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A common metric that is used to evaluate whether to amount of time and financial support given to a campaign is referred to as ______.
A. return on influence B. return on relationships C. return on investment D. return on engagement
In order to come up with an idea for her speech, Renata took out a sheet of paper and started writing down every possible idea she could think of. After three minutes, she had ten ideas. What process is Renata using?
a. Information overload b. Silent brainstorming c. Self-talk d. Habituation
In general, present tense verbs are preferred in the print media, while broadcasters prefer to use past tense verbs
Indicate whether the statement is true or false
Ethnolinguistic identity theory explains that individuals with low ethnolinguistic identity and vitality tend to avoid intergroup competition
Indicate whether the statement is true or false.