What is the most effective use of blogs in the social media era?
A. quickly disseminating information on trending topics
B. offering a broad survey of world events
C. focusing on niche interests
D. engaging in one-on-one interactions with readers
C. focusing on niche interests
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Ray, a public relations professional, is asked by his organization to prepare and broadcast an interview with the director of the health department
While developing this interview, Ray needs to consider the tight budget, reach, and longevity, and avoid commercialism. Which medium should Ray considerfor broadcasting the material? a. Online video b. Radio c. Television d. PSA
A speaker should stress the informative purpose of the speech so that the audience understands the
speaker's intention. Indicate whether the statement is true or false
Cory must announce preliminary market research
findings during a staff meeting tomorrow. What kind of speech will Cory be giving? a. an oral report b. a persuasive appeal c. a recommendation d. a review
In the WashU crisis communication campaign, its use of messaging, checklists, and media relations target lists represented which part of its communications approach?
a. tactic b. goal c. objective d. strategy