Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?
A. Guerrilla communication
B. Word-of-mouth communication
C. Buzz marketing
D. Viral marketing
E. Conversational promotion
Answer: B
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Which of the following terms does Legge (1995) use to describe the relabelling of personnel departments as HR departments with no fundamental change in their function or activity:
a. money for old rope b. same old, same old c. old wine in new bottles d. monkey see, monkey do
The unique ideas and products that WindStorm Group has patented provide a significant advantage to its business because none of its competitors are able to offer them. Because WindStorm's CEO recognizes the ________, he has authorized development of practices to discover and harness his organization's intellectual resources.
A. importance of knowledge management B. value of an increasingly diverse labor force C. impact of globalization D. importance of collaborating across organizational boundaries E. value of social capital
Data mining is a tool for allowing users to:
A) quickly compare transaction data gathered over many years. B) perform multidimensional data analysis. C) obtain online answers to ad hoc questions in a rapid amount of time. D) summarize massive amounts of data into much smaller, traditional reports. E) find hidden relationships in data.
Matching part of the cost of a long-lived asset with the revenues generated by the asset is:
A. not required by IFRS. B. depreciation. C. not required by GAAP. D. a basket purchase.