A __________ is an example of a disconfirming response.
A. compliment
B. clarifying response
C. tangential response
D. direct acknowledgement
Answer: C
Communication & Mass Media
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The idea that one develops relationships with people who are approximately as attractive as they are is called the ________ hypothesis
a. looking-glass b. matching c. equivalent attractiveness d. mirror image
Communication & Mass Media
Spatial mapping software uses an idea map to visualize a presentation.
Answer the following statement true (T) or false (F)
Communication & Mass Media
Define credibility strategy and give an example.
What will be an ideal response?
Communication & Mass Media
Which element rewards the reader for taking the time to read the ad?
a) Body copy b) Closing c) Illustration d) Subhead
Communication & Mass Media