A __________ is an example of a disconfirming response.

A. compliment
B. clarifying response
C. tangential response
D. direct acknowledgement


Answer: C

Communication & Mass Media

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The idea that one develops relationships with people who are approximately as attractive as they are is called the ________ hypothesis

a. looking-glass b. matching c. equivalent attractiveness d. mirror image

Communication & Mass Media

Spatial mapping software uses an idea map to visualize a presentation.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Define credibility strategy and give an example.

What will be an ideal response?

Communication & Mass Media

Which element rewards the reader for taking the time to read the ad?

a) Body copy b) Closing c) Illustration d) Subhead

Communication & Mass Media