Discuss the general strategic resources available for persuasive speakers. How does each resource promote persuasive purposes?
What will be an ideal response?
- Appropriate supporting materials are persuasive because carefully chosen relevant evidence adds to logos.
- Sound reasoning tends to impress even skeptics.
- Appropriate organizational patterns are persuasive because listeners follow, anticipate, and participate in the development of ideas.
- Positive ethos enhances credibility.
- If listeners trust you, they will be more inclined to give your ideas a fair hearing.
- Reinforcement aids retention and acceptance of the thesis.
- Identification is establishing common bonds between speaker and audience to motivate listeners to associate the speaker's concerns with their own.
- The more that listeners believe themselves to be basically like the speaker and to share the same values or experiences, the more willing they are to be influenced by what the speaker says.
- Commitment to a belief or action is not just a logical exercise; it also involves arousing emotion or pathos.
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The dialogic theory of public relations stresses all of the following EXCEPT
A) awareness that the audience is a means to a desired end. B) honesty and trust in communication. C) openness as an ideal of the democratic tradition. D) positive regard for other people and groups.
A crisis plotting grid ________
A) charts an organization's progress in responding to a crisis B) measures the quality of an organization's crisis response C) compares the crisis responses of different organizations D) gauges the effectiveness of an organization's crisis communications messages E) aids in identifying the most likely and most disruptive potential crises
Cliff is scheduled to present to the Board of Directors a detailed explanation of the project his engineering team is developing. Cliff we be presenting a(n) ________
What will be an ideal response?
Turnover Cost
A) refers to the amount of money that can be attributed to losing one employee B) dollar amount attributed to hiring a new employee C) greatest reduction in turnover D) overstating qualifications E) strongest positive relationship with job performance F) least effective of the three forms of RJPs