Discuss at least two of the six different persuasive organizational patterns for preparing a persuasive presentation. Compare their approaches and give an example for when each would be appropriate to use

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A persuasive topic likely could be organized by any of the six patterns, depending on the audience, position statement, and type of action wanted from the audience. The six patterns are 1 ) The claim (or reasons) pattern presents reasons or claims for believing a particular fact, holding a particular belief, or advocating a particular plan. This pattern is similar to the topical pattern, but the language is persuasive rather than informative. 2 ) The causal pattern uses cause-effect reasoning to persuade and ends with a solution or call to action. Cause-effect- solution and cause-effect- action patterns are used if there is a definite causal relationship. 3 ) The problem-solution pattern presents a problem, discusses ways to solve or reduce it, offers additional benefits of the solution, and/or recommends a course of action. This pattern can take several forms: the problem-solution- benefits pattern, the problem- solution-action pattern, and the problem-cause- solution pattern 4 ) The comparative advantages pattern is normally used when the audience agrees there is a problem but does not agree on the solution. 5 ) The criteria satisfaction pattern also is used when the audience agrees there is a problem but does not agree on the solution. Begin with a summary of the problem, persuasively present criteria or guidelines and finish by considering solutions. If the audience agrees with the criteria, it likely will agree with the plan. 6 ) The motivated sequence pattern is used when advocating a policy change or specific action. This pattern has five steps: attention, need, satisfaction, visualization, and action.

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