Psychographic analysis and behavioral analyses are examples of methods of ________.

A. market research
B. market segmentation
C. marketing
D. positioning


Answer: B

Business

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Paula, a human resource executive, is setting up a mentoring program at her company. Which action will best help the program succeed?

A. selecting mentors based on their interpersonal rather than technical skills B. setting up the mentoring as a mandatory program for both mentors and protégés C. defining the mentor's role broadly, to help with personal problems as well as business-related skills D. making sure the performance management system rewards managers for employee development E. giving mentors realistic expectations by explaining that the protégés will benefit, not the mentors

Business

The nominal interest rate in an economy decreases when

A. the aggregate demand curve shifts to the left. B. the money supply curve shifts to the left. C. the aggregate supply curve shifts to the right. D. the money demand curve shifts to the left.

Business

Monica Bates received a check and endorsed it by simply signing her name on the reverse side of the check. This is called

A) a special endorsement. B) a deposit endorsement. C) a restrictive endorsement. D) a blank endorsement.

Business

The reporting frequency, report recipients, and content required during project execution is laid out by:

A) The organizational breakdown structure. B) Scope reporting. C) The information system architecture. D) A need-to-know basis.

Business