During the consumer purchase decision process, an individual at the ________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.
A. postpurchase behavior
B. information search
C. alternative evaluation
D. cognitive dissonance
E. problem recognition
Answer: E
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Which of the following is the best example of the marketing concept in action?
A. A student group wants to hold an awards banquet, so it buys Krispy Kreme donuts and sells them to friends who want to help the club achieve its objectives. B. A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer cleaning market. C. An Internet retailer finds that shoppers are abandoning their shopping carts before checking out, so it promotes its $10 discount on each customer's first purchase. D. A cleaning supplies firm learns that many consumers are having trouble hiring maids, so it develops a plan to offer customers complete house cleaning services. E. A product manager tells her sales force, "The inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts."
An Illinois state statute requires commercial vehicle drivers to "fully attend to the operation of the vehicle." Jerry, a driver for Crosstown Taxi Company, is driving and talking on his cell phone when his cab collides with Kayla's car, injuring her. Kayla's best theory for recovery against Jerry and Crosstown is
A. a Good Samaritan statutes. B. negligence per se. C. res ipsa loquitur. D. the "danger invites rescue" doctrine.
Incidental and consequential damages are the same types of damages
Indicate whether the statement is true or false
If the mean = 12, and the median = 21, then what can be said of the distribution?
a.Positively skewed b.Negatively skewed c.Inversely skewed d.Symmetrical