If fixed costs are $700,000 and the unit contribution margin is $14, what amount of units must be sold in order to realize an operating income of $100,000?
A) 5,000
B) 41,667
C) 57,143
D) 58,333
C
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An advantage of internal development is that firms do not have to combine activities across the value chains of many companies and merge company cultures.
Answer the following statement true (T) or false (F)
Which of the following is the most accurate name for a 30-minute television advertising program marketing a single product?
A) sponsored entertainment B) home shopping channel C) integrated marketing D) dynamic imaging E) infomercial
Which of the following statements about price and customer value is accurate?
A. Customer value is uninfluenced by price. B. A low price trumps all other customer benefits. C. A customer will never accept a higher price market offering. D. A high price is acceptable when it obtains desired benefits. E. Customer value is only achieved from a low price.
Product specifications are best described as
A. necessary characteristics and level of quality. B. descriptions of a product. C. numbers of quality inspections required. D. comparisons to similar products. E. defective product return policies.