One disadvantage of groups is the potential of perspective overload
Indicate whether the statement is true or false.
Answer: True
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The decision to standardize or localize global advertising is no longer relevant, thanks to the advent of social media
Indicate whether the statement is true or false
When using the Internet to reach diverse audiences, one should remember that:
A) it requires quicker responses. B) it is mostly a mass media tool. C) it has driven audiences to have shorter attention spans. D) text is more important than visuals. E) A and C only.
Novels flourished with printing because mechanical reproduction allowed quantities of books to be produced less expensively
a. True b. False
The first step in persuading an unconcerned audience is to provide
them with new information. Indicate whether the statement is true or false