One disadvantage of groups is the potential of perspective overload

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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When using the Internet to reach diverse audiences, one should remember that:

A) it requires quicker responses. B) it is mostly a mass media tool. C) it has driven audiences to have shorter attention spans. D) text is more important than visuals. E) A and C only.

Communication & Mass Media

The decision to standardize or localize global advertising is no longer relevant, thanks to the advent of social media

Indicate whether the statement is true or false

Communication & Mass Media

Novels flourished with printing because mechanical reproduction allowed quantities of books to be produced less expensively

a. True b. False

Communication & Mass Media

The first step in persuading an unconcerned audience is to provide

them with new information. Indicate whether the statement is true or false

Communication & Mass Media