What are some reasons driving advertisers to develop more 15-sec commercial spots ?
What will be an ideal response?
Commercial-skipping digital video recorders and distractions such as laptops and phones have shortened viewers' attention spans
You might also like to view...
Under a defined benefit pension plan, retirement benefits are based entirely on the annual contribution to the fund plus earnings thereon
Indicate whether the statement is true or false
The _____________, according to Lawrence Lessig, is the place intellectual property is least respected.
Fill in the blank(s) with the appropriate word(s).
The keys to maintaining a broad differentiation strategy are to
A. out-innovate and out-advertise rivals. B. stress constant innovation to stay ahead of imitative rivals and to concentrate on a few differentiating features. C. keep prices close to the average of all rivals and to spend heavily on new product R&D. D. emphasize personalized customer service and to add as many differentiating features as possible. E. charge a premium price that more than covers the extra costs of differentiating features and to convince customers to be brand loyal.
Indicate the correct form of the verb in parentheses. Cheryl (past tense of point) to a string of good decisions by her team