When listening to a potential customer, also focus your attention

on listening to nonverbal behavior.

Indicate whether the statement is true or false


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Communication & Mass Media

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The universal audience is the group of listeners who share the characteristics of people in general,

such as self-interest, common sense, and enthusiasm for a good story. Indicate whether the statement is true or false

Communication & Mass Media

The Delphi technique is also referred to as "silent brainstorming."

Indicate whether this statement is true or false.

Communication & Mass Media

For ethical reasons, you are advised to avoid all of the following topics except

a. anything that might promote hurtful or dangerous behavior. b. anything that might promote illegal activities. c. any topics upon which you cannot possibly speak with responsible knowledge. d. all the above topics should be avoided.

Communication & Mass Media

A group of students are rating Ginger's personality, based upon her vocal characteristics. Which of the following vocal characteristics will result in the most consistently negative perceptions of Ginger's personality?

a. nasality b. increased rate c. breathiness d. increased pitch variety

Communication & Mass Media