Each of the following could serve as venues for integrated marketing except ________
A) sports teams
B) airsickness bags
C) places of worship
D) songs
C
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Which type of strategic market plan is most appropriate for businesses operating in a market that has very low market attractiveness score?
A) a pulsing strategy B) a defensive strategy C) a disintermediation strategy D) a decentralization strategy E) an offensive strategy
Customer relationship management (CRM) is often used in the context of relationships that are short term in nature
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. The median age of the labor force is expected to rise through the year 2010. 2. The median age of the labor force is expected to fall through the year 2010. 3. Human resource planning can be defined as the process of accomplishing organizational objectives by acquiring, developing, evaluating, rewarding, and properly using human resources in an organization. 4. All the managers in an organization are responsible for interpreting and implementing human resource policies. 5. Only top managers in an organization are responsible for interpreting and implementing human resource policies.
In a marketing decision, constraints refer to
A. the internal factors affecting whether to select one alternative over another. B. the internal factors that determine who in the organization selects the best problem to fit the hypothetical solution. C. the external factors affecting the number of people who can work on a solution to a problem. D. the restrictions placed on potential solutions to a problem. E. the number of possible alternatives in a company's solution set.