Which of the following is not one of the characteristics of a contemporary control system?
A. It must focus on constantly changing information that is strategically important.
B. It generates information that is important enough to demand regular and frequent attention.
C. It is a key catalyst for an ongoing debate about underlying data, assumptions, and action plans.
D. It circumvents the need for face-to-face meetings among superiors, subordinates, and peers.
Answer: D
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The job titles of channel member salesperson, vice-president of real-estate, vendor quality inspector, and channel member support person are most likely to be found in what type of retail institution?
a. independent b. consumer cooperative c. leased department d. franchisor
The primary metric used in on-air testing method of pretesting finished broadcast ads is
A. jury results. B. reaction. C. recall. D. focus group results. E. portfolio analysis.
Which of the following is a major advantage of personal selling?
A. reduced salesforce/management conflicts B. wide reach C. reduced sales cost D. consistency of messages E. lack of distraction
Answer the following statement(s) true (T) or false (F)
Accounts receivable turnover measures the rate at which accounts receivable are being collected on a monthly basis.