The particular type of appeal that should be used in an advertisement should be based on a review of the creative brief, the objective of the advertisement, and the means-end chain to be conveyed
Indicate whether the statement is true or false
TRUE
You might also like to view...
Most businesses have an operating cycle of less than one year
a. True b. False Indicate whether the statement is true or false
The marketing plan, the central instrument for directing and coordinating the marketing effort, operates at ________ levels
A) functional and operational B) strategic and tactical C) corporate and operational D) customer and expenditure E) corporate and division
The ________ market consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others
A) business B) consumer C) e-commerce D) global E) domestic
In a town in Georgia, the McDonald's restaurant was required by ________ to have no sign taller than 8 feet, no arches, and no garish or bright colors on the outside of the building.
A. common maintenance codes B. trading area codes C. blue laws D. licensing requirements E. building codes