Most people are more deeply influenced by one clear, vivid personal example than by an abundance of statistical data.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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. In a brief essay, explain at least two different reasons why sensationalistic reporting is ethically problematic to the journalism industry.

What will be an ideal response?

Communication & Mass Media

It is critical to the success of an informative speech that the audience remember the speaker?s

information. Your textbook suggests four ways that a speaker can work to enhance audience retention. In a well-developed essay, discuss how each can make an informative speech more memorable. Select examples from speeches you have heard in class (whether a good example of the technique or a failure to use the technique) to illustrate your answer. What will be an ideal response?

Communication & Mass Media

If you assign an external attribution to your professor's late arrival to class, thinking, "She must have hit heavy traffic on the way to campus," what are you examining in order to understand the behavior?

A. Locus B. Explanation C. Cause D. Reason

Communication & Mass Media

Two distinct ways of concluding a speech are

A) a reference to the introduction and a rhetorical question. B) an inspirational appeal or challenge and a rhetorical question. C) a rhetorical question and an impactful visual aid. D) a reference to the introduction and an inspirational appeal or challenge.

Communication & Mass Media