Michaels encourages customers to visit their website and "like" their Facebook page. It also enlists customers to post feedback on their company, refer articles of interest to other Michaels' customers, and offer suggestions for future electronic communication. Michaels is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears

A. more authentic than company-generated content.
B. more interesting than company-generated content.
C. more approving than company-generated content.
D. more current than company-generated content.
E. more flattering than company-generated content.


Answer: A

Business

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The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair. A) technology intensity B) responsiveness C) ease of use D) customer training E) adaptability

Business

An example of a process where all of the materials would be added at the end of the process would be:

a. A bakery where the ingredients for bread are combined and left to rise. b. The second process of a snack factory where snack chips coming from the frying process are cooled and dried for an hour, then bagged. c. A baker where the wet ingredients for a cake are added one-at-a-time after the dry ingredients have been thoroughly blended. d. None of the above.

Business

Which of the following is enforceable without consideration?

A) A new promise to pay a debt barred by the statute of limitations. B) An illusory promise. C) Under the common law, a promise made to satisfy a preexisting moral obligation. D) A promise by a father to pay someone for rendering emergency services to his injured son before the father had arrived at the accident scene.

Business

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Indicate whether the statement is true or false

Business