There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest, Sensitive-Teeth Protection Crest, Baking Soda Crest, Tartar Protection Crest, and Crest for Kids. This is an example of Crest's:
A. product line width
B. product mix
C. product line depth
D. product mix inconsistency
E. marketing mix
Answer: C
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Binkers Inc. is a start-up that believes in hiring only the best talent. The company has about 100 highly efficient and motivated employees. Given this information, it can be said that Binkers most likely understands the importance of _____.
A. human capital B. benchmarking C. contingency planning D. job enlargement
A social responsibility theory of business which says that a corporation's duty is to make a profit while avoiding causing harm to others is referred to as ________
A) stakeholder interest B) corporate citizenship C) maximizing profits D) moral minimum
Which of the following is the most important attribute of a ratings website?
A. Buzz marketing B. Viral marketing C. Social connections D. Utility E. Credibility
Law enforcement agencies may not investigate or prosecute suspected crimes due to lack of resources
a. True b. False Indicate whether the statement is true or false