Which of the following is an example of an artifact?

a. Money
b. Jewelry
c. Education
d. Friends


b

Communication & Mass Media

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Identify and explain the four reasons, according to Uses and Gratifications Theory, that people attend to the media.

What will be an ideal response?

Communication & Mass Media

Dressing appropriately is critical for rhetors to adopt a persona that will create the least resistance in an audience. Knowing when to look and sound formal or informal, for instance, is not merely a cosmetic choice; it is directly related to which prior ethos component?

A) reputation B) occasion C) appearance D) context

Communication & Mass Media

The maxim of quality holds that communication must be unambiguous

Indicate whether the statement is true or false.

Communication & Mass Media

Using the skyhook principle means that the speaker sets him/her self up for failure in the public speaking arena

Indicate whether the statement is true or false

Communication & Mass Media