Define credibility as it relates to a speaker. Then, in a brief paragraph, describe a speaker whom you find credible. Provide details that support your evaluation.
What will be an ideal response?
- Credibility is a speaker's believability, based on the audience's evaluation of the speaker's competence, experience, character, and charisma.
- Student examples will vary but must include sufficient detail related to the elements of charisma to support the response.
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Is the sum total of all the elements and their interactions that affect the success of a piece of printed material
Fill in the blank(s) with the appropriate word(s).
Self-concept is entirely subjective.
Answer the following statement true (T) or false (F)
Which of the following is assumed by the uses and gratification theory?
a. Mental processing depends on analysis and reflection. b. Most opinion leaders are members of active publics. c. The flow of influence can be either upward or downward. d. Consumers have options for satisfying their needs.
Which of the following scenarios calls for use of “testified” as the verb of attribution?
A. a feature on a local celebrity B. a story about legal proceedings C. a story featuring anonymous sources D. a story recapping a recent sporting event